Privacy Policy

Last updated: 24/11/2025

  1. Introduction

Welcome to Lloyd Fitness (“we”, “us”, “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website (https://lloydfitness.co.uk/) or receive our fitness therapy services.

  1. Who We Are

Lloyd Fitness
Website: lloydfitness.co.uk
If you have any questions about this policy or how we process your data, you can contact us here.

  1. What Information We Collect

We may collect and process the following personal data:

  • Contact information: name, email address, telephone number
  • Health & therapy data: injury history, medical conditions, assessments, therapy notes (only when you provide them)
  • Booking and payment data: appointment details, payment information (if relevant)
  • Website usage data: IP address, browser type, pages visited, how you interact with our site (via cookies or analytics)
  1. How and Why We Use Your Data

We use your personal data for the following purposes:

  • To provide our therapy services: including assessments, treatments, and follow-up.
  • Booking and communication: sending confirmations, reminders, or responding to inquiries.
  • Payment processing: if you pay for services via our website or booking system.
  • Improving our services: analysing how our website is used to make it better (e.g., via website analytics).
  • Marketing: only if you have explicitly opted in to hear from us (e.g., newsletters, offers).

Our legal bases for processing are:

  • Performance of a contract (e.g., to provide your booked therapy)
  • Legitimate interests (e.g., running and improving our business, website analytics)
  • Consent (for marketing communications)
  1. Who We Share Your Data With

We may share your data with:

  • Third-party service providers, such as:
    • Booking system providers
    • Payment processors
    • Website hosting / analytics providers
  • Legal & regulatory authorities, if required by law

We ensure that all third parties we work with are GDPR-compliant.

  1. Data Retention

We will keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including:

  • Therapy records: for as long as is standard in our industry 
  • Contact & booking data: while you remain a client, or for a reasonable period after your last session
  • Marketing data: until you withdraw consent
  1. Data Security

We take appropriate technical and organisational measures to keep your personal data secure. These include:

  • Secure storage (e.g., encrypted digital systems)
  • Access controls (only authorised staff can see your data)
  • Regular reviews of our security practices
  1. Your Rights

Under UK GDPR, you have several rights in relation to your personal data:

  • The right to access your data (you can ask us what information we hold about you)
  • The right to correct inaccurate or incomplete data
  • The right to erasure (ask us to delete your data) in certain circumstances
  • The right to restrict or object to certain processing (e.g., for marketing)
  • The right to data portability (where applicable)
  • The right to withdraw consent (if our processing is based on consent)
  • The right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we are not handling your data properly

To exercise any of these rights, please contact us here.

 

  1. Cookies and Tracking

Our website uses cookies / analytics to understand how people use our site. We may use:

  • Essential cookies (required for our site to function)
  • Non-essential cookies (for analytics / marketing), but only with your consent

You can manage or withdraw your consent to non-essential cookies via your browser settings or our cookie banner.

  1. Changes to This Policy

We may update this Privacy Policy from time to time (for example, when we introduce new services). When we do, we will:

  • Publish the updated policy on our website
  • Update the “Last updated” date

We encourage you to review this policy regularly to stay informed about how we are protecting your information.